Decision Brief
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0.470% workspace CTR · 10 slices · 10 win · 0 under· Map · 10 wins · 0 under
Headline shape — Question headline
CTR 0.497% vs campaign 0.470% · CTR lift 5.7% · CPC eff. −0.3%
6 ads · 248k impr
Headline shape — Statistic-led
CTR 0.479% vs campaign 0.470% · CTR lift 2.3% · CPC eff. −1.4%
6 ads · 71k impr
No losing slices
0 underperformer slices in this notebook.
More volume may surface drag
Clone top-performing question headline ads and test a new question variant, measuring for at least 500 additional clicks to confirm CTR improvement before scaling spend.
Hover map tiles for engine detail · Patterns to launch tests.